Noibu is Here! But First, Let Us Introduce Ourselves
Welcome! Thank you for taking the time to check us out and learn more about us because we can’t wait to get to know you. Let’s start with a short introduction: We’re Noibu, an online 3D virtual reality shopping experience bringing together locally-owned boutiques across Canada, curated by our founders, Robert Boukine and Kailin Noivo.
We are the brain-child that was conceived in the summer of 2017. For a special occasion, Kailin was looking to buy a sweater. More specifically, he was looking to buy a unique piece that spoke to his individuality as opposed to exhausted trends. He turned to his good friend Rob, seeking advice on where to shop from the comfort of his home. This one question initiated a discussion from which they identified two things: a need to be able to discover local boutiques as easily as big-name fashion brands, and a need to promote these boutiques not just to their respective communities, but to the world.
Did Kailin ever find that one-of-a-kind sweater? That remains a mystery. But what Rob and Kailin did find was the idea to bridge the gap between those that cultivate their wardrobe with unique pieces and well-made fabrics from exclusive labels, with the fundamental ease of online shopping (complex shipping, duties, and returns not welcome). Noibu makes it possible to browse boutiques located in different cities, add items from different boutiques to your cart, and get excited a little sooner about receiving them with one swift checkout process. With a focus on being local, socially responsible, and innovative, we’re bringing the world of fashion together, one boutique at a time.
If the name ‘Noibu’ sounds like something close to home, it’s because it is. A combination of Kailin and Rob’s family names, the name Noibu resonates because we’re passionate about working with local boutiques and highlighting some of Canada’s top brands. And because we’re bringing boutiques from all across the country onto a single platform, we like to think that we’re building a community that feels local.
A community of any sort isn’t a community if its members aren’t giving back to it. Through our platform we want to use fashion to drive social change. We love social causes that fight for the growth and betterment of a community and we’re sustaining that objective by donating our time and contributing to local charities.
When we're not giving love back to the community, you can find us on Noibu.com where we’re providing the most realistic shopping experience you can get from the comfort of your home, or anywhere in the world for that matter – you decide. On our site, every boutique storefront is mapped using 3D virtual reality technology, allowing you to ‘walk through’ and browse each boutique as if you’re standing right there. It sounds trippy (and we’ll admit it’s kind of fun), but it’s also a completely immersive and authentic experience! We dare you to try it.
With the new year comes many new things. We at Noibu are promising to bring that newness by innovating the online shopping experience, bringing local and unique boutiques to the touch of your fingertips, and being socially responsible in the process. Thank you for reading our first post! Stay tuned for future posts on the amazing boutiques we get to work with, how we continue to support our local community, and features on our favourite fashion picks!