ABOUT US

WHO ARE WE?


Noibu.com is the world’s first online destination that allows you to escape and discover new boutiques with that same in-store vibe. We want you to get that same fuzzy feeling of walking into a new boutique from the comfort of your home. Imagine walking into a unique boutique in Montreal from anywhere in the world - now with Noibu.com you can do just that. We’re working with passionate, local brands who want to showcase their amazing dedication and beautiful boutiques to the whole world. We have built this platform to be a driver for social change, and we are passionate about using fashion as a voice for important social issues.

 

 OUR MISSION


Our goal is to bring the world’s top local boutiques onto one platform, and allow online shoppers from all over the globe to discover these boutiques with the same realistic, in-store experience. We allow online shoppers to discover unique boutiques, and find pieces that they would not have found anywhere else while knowing that they are helping contribute positively to key social issues with their purchases. We’re creating a platform where online shopping helps not only save you time and look chic, but also gives you a warm feeling that you buying from a platform that is commited to giving back.


OUR PROMISE


We promise to bring you the top local boutiques from North America. We are selective about who we let on to our platform, and we strive to deliver only the best brands to our loyal customers. We prioritize giving our customers boutiques that are as unique as they are.


We promise to be socially responsible. We use fashion as our voice and platform to deliver social change. We donate our time and resources to important social issues, and we are proud of it. We eat, sleep and breath social responsibility, and it is ingrained in our core values.


We promise to be innovative. We are changing how people shop online. We are creating the most realistic online shopping experience with the use of 3D and Virtual Reality technology. We deliver an innovative way to shop, so that customers can experience a new boutique without leaving their home.


THE FOUNDERS


Rob and Kailin grew up in Ottawa, Ontario, Canada. They met in middle school and remained close friends all the way throughout university. Their bond came from a common respect for their respective families’ humble beginnings. Rob’s parents immigrated from Russia when he was 4 years old, and Kailin’s grandparents were immigrants from Portugal. They were both always entrepreneurial, and always brainstormed ideas on a weekly basis. During their time at University, they even launched a mobile app that helped parents keep track of the usage of their children’s mobile devices.


One common conversation that came up over the years was how no matter what they did, they have to have a positive impact on many people. They also have a passion for fashion.  In June 2017, Rob and Kailin were walking on Sussex Street in Ottawa’s Byward Market. and They wondered why people from all over the world can’t walk on Sussex, and walk into top local boutiques from the comfort of their home. That day they embarked on a mission that would create a fashion platform that would do two things:


  1. Use fashion as a driver for social change.

  1. Give clients from around the world that same in-store vibe, and warm fuzzy feeling of discovering a new boutique.

The first thing they did was talk to the passionate local brands. They were tremendously supportive of the project, and were completely on board. Rob and Kailin traveled to Montreal and Toronto, and got the commitment of over a dozen local boutiques. This propelled them to launch their first boutique.